Team up with HipChime to collect opt-in mobile numbers of those in the show area that are later incorporated in the events promotional advertising campaigns leading up to the show.
The HipChime platform will be used to drive show attendance and increase attendee’s participation by raising awareness and creating a buzz around special events, featured vehicles and show promotions.
Mobile is a great fit because you have a lot of people coming through the show every day and you can connect with them and let them know about special contests and giveaways and it’s an interactive way to work with your exhibitors to help reach out to attendees.
You can invite attendes to future events easily (at almost no cost) and vendors can send future marketing messages to their opted in database.
Trade Shows, Fairs and Events
Specific promos
Signs are found next to each and every vendor booth and exhibit that is in competition. Attendees are asked to text VOTE SHOW to 71441.
The auto-responder message thanks them for entering the Rewards Contest and tells them to watch for announcements of Prize location Clues.
Only those who have opted-in via your “Calls-to-Action” will get the announcements and the opportunity to win.
Watch bystanders scurrying to get in on the hunt for Prizes when they see an excited winner.
These opt-in consumers are now available to receive coupons and offers from Event Vendors or specific info about Future Events.
Here are some calls-to-action at the show:
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Once visitors vote, totals are accumulated electronically in HipChime's Voting/Polling section of its HipChime Marketing Center.
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At the end of the event/show the winner will be announced and text messages sent to anyone who opted-in and voted.
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Each day at the show, prizes are given away such as $25 gift certificates for some of the area’s finest restaurants, or tickets to the local Zoo, to the first person who finds “Spongebob Squarepants” at the one of the exhibitor booths located in the Main Hall and texts the winners Keyword found there to 71441, for example.
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Every few hours other prizes are placed near other event vendor spaces, which when found are awarded to the first person who texts the winners Keyword to 71441.
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Once a message is sent out that asks visitors to find a certain object located at the show visitors can be seen moving throughout the show attempting to find the object and then win the prize.
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These announcements are made only for those event or show visitors who have opted-in to the (“At The Show) text campaign.
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Certain restaurants located at the event or show location also offer discount meals at various times.
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These discount offers are texted to show visitors who have opted in to the text campaign.
Mobile is the ideal channel for trade shows and events because it creates a very high level of excitement for show visitors who opt-in.
It’s fun and it keeps the mobile public engaged while they are at the show and is a very easy way to deliver whatever message the event staff would like sent to its visitors.
HipChime offers show attendees a method of obtaining vendor information without the need of the Internet on their Mobile phones.
92% of Americans are mobile subscribers! But according to Nielsen only 30-40 percent of mobile consumers have Internet connectivity on their phones.
Vendor call to action
The event uses HipChime to increase show attendance and exhibitor engagement at any show.
The organization’s mobile marketing campaign is divided into three campaigns:
(1) pre-show, (2) during the show and (3) post show.
The pre-show campaign’s goal is to collect opt-ins through traditional and interactive advertising and marketing efforts leading up to the event.
Text conversation
The mobile numbers that are collected will be used to send show reminders, special events alerts and other notifications that will draw potential attendees to the show.
During the Show, event staff will use HipChime to increase participation and engagement by enabling attendees to vote on their favorite exhibits, products, etc., get information, view photos sent to their phones, participate in giveaways and receive special alerts of events occurring the day the attendee is at the show.
Post show, event staff will work in conjunction with HipChime to provide participating vendors and manufacturer’s access to the mobile database for remarketing purposes.
Because of the size of HipChime's mobile pipeline thousands of texts can be delivered either via keyword campaigns or by way of text blasts in a matter of seconds.
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