Mobile Website/App Order
Executing The Web, One Site at a Time –
Our Approach To Building A Website
Online success just doesn’t happen, it is the result of the careful execution of a methodology or process. Our methodology has evolved over time, to make the process more streamlined and flexible.
Here is our basic approach:
1. Business Discovery
2. Plan a Strategy
3. Design & Style
4. Development & Integration
5. Site Launch
6. Maintain and Marketing
This simple process can be modified to fit a smaller project by reducing the amount of effort spent on various steps. For example the “Discovery” process can involve just one simple phone call with the client to learn about their brand and goals or it can involve several all-day meetings. The “Strategy” process can involve a short document that addresses a holistic strategy or it can involve weeks of research into the target audiences, your competition and recommended communication channels. Each step in this process is flexible and can be modified to fit a target project budget and requirements.
When we estimate a project we try to get a good understanding of the project requirements and then estimate the number of hours required for the primary tasks required for each specific client:
1. Discovery: We begin by listening, making sure that we understand the challenges and opportunities, audience, industry, brand, business and the websites goals.
2. Strategy: Developing a strategy to reach the target audiences and drive conversions. Budget, schedule, team, sitemaps and wireframes.3. Interface Design: Integrating your brand and messaging. Design for all graphics and page layouts, may also include a separate design for mobile browsers or apps.4. Development & Integration: Hosting setup, database setup, application design and programming, testing, testing and more testing, technical project management. Integrate SEO, plugins and third-party apps.
5. Site Launch: Launch and re-test.
6. Site Maintenance and Marketing: Post-launch – determine a maintenance plan. Train client on CMS (content management system). A consistent and frequent marketing strategy should be an important part of your business website. This can include social media marketing, on and off-page SEO, search engine marketing, content marketing, email marketing and site analytic reports.
Important Note: All of these tasks require Project Management time. A project without a decent Project Manager is doomed to failure. The Project Manager is the primary point of contact with the client and our internal team.
HipChime is not a develop-and-run web design firm. We know that crafting the perfect website takes time and a lot of effort. Whether you are seeking a small-scale promotional website, a large-scale interactive eCommerce website, or a full-blown enterprise-level website with robust content management, designing high-impact websites is our specialty.
HipChime will work with you to understand your needs, goals and vision to create a website that best represents you. Fill out the form above to get started. A HipChime Mobile Specialist will get back to you within 24 hours.
© 2008 - 2016 by HipChime Mobile * Mobile Marketing, Mobile/Native Apps & HTML 5 Mobile Websites for Small Businesses * All Rights Reserved
Company Info
Learn & Explore
Navigation
Mobile Marketing
Apps
Social Media